1% for the Planet is a global movement composed of more than 1200 member companies that have chosen to donate 1% of their turnover to environmental conservation associations.
The movement was launched in 2001 by Yvon Chouinard, founder of Patagonia and Craig Mathews of Blue Ribbon Flies, whose respective companies had already been philanthropists for many years, without this adversely affecting their business. They decided to create this network to convince more companies to get involved in environmental philanthropy.
In 2016, the 1% for the planet includes more than 1200 companies in 48 countries, which have donated more than $100 million.
The 1% For the Planet brings together 119 member companies in France that have decided to unite their efforts to preserve the planet's resources.
The Mini Transat La Boulangère 2019 (and 2017) is committed to the environment, and more specifically the oceans, our playground, by joining the 1% for the planet, in particular by collaborating with Surfrider Foundation and ECOLE de la Mer, which have been fighting for years to preserve the quality of the oceans and coasts by raising awareness, particularly among the younger generations.