1% for the Planet is an alliance of businesses that understand the necessity of protecting the natural environment. They understand that profit and loss are directly linked to its health, and are concerned with the social and environmental impacts of industry.
This movement was launched in 2001 by Yvon Chouinard, founder of Patagonia, and Craig Mathews founder of Blue Ribbon Flies, whose respective companies have been philanthropists for many years, without adversely affecting their business. They decided to create this network to convince more companies to engage in environmental philanthropy.
In 2016, the 1% for the planet brings together more than 1200 companies in 48 countries, which have donated more than 100 million dollars!!!
In France 1% For the Planet brings together 119 member companies who have decided to join forces to preserve the planet's resources.
Being a 1% member, the Mini Transat is happy to strengthen its commitment to the environment, and especially to the oceans, our playground.